Business Schools in Missouri
Missouri students can choose from around 70 schools with business programs. With so many to choose from, you’ll find a vast array of majors and concentrations. Study at all levels is available.
Marketing Degree Programs in Missouri
State of Missouri’s Marketing Industry
Missouri’s economy is slowly mending after recessionary chaos, but it still needs time to heal. For the past fifteen years it has lagged behind national growth averages, and that trend looks set to continue, according to the 2012 Missouri Economic Outlook from Chase. Though manufacturing is reviving, some businesses (and job seekers) have chosen to head south.
Fortunately, Missouri has developed a diverse range of industries. Along with manufacturing, big players include healthcare, finance, insurance and retail trade – ten Fortune 500 companies headquartered in the state in 2012. These businesses provide marketers with a range of business-to-business and business-to-consumer challenges.
What’s more, the marketing industry seems to be ignoring the pessimistic statistics. Seven Missouri marketing and advertising agencies made it onto Inc.’s Top 5000 list of fastest growing private companies in 2012. Gragg Advertising alone added 35 jobs and increased its revenue from $10.5 million to $36.5 million between 2008 and 2011.
Job Prospects for Missouri Marketing Graduates
The state’s Department of Economic Development has predicted moderate growth for marketing jobs in Missouri from 2008-2018. Jobs for market research analysts will increase by 18%; those for PR specialists will expand by 16%. Though they won’t be left behind, managers may have to look a little harder for openings.
St. Louis is the acknowledged heart of Missouri’s economy and new marketing graduates may wish to start their search there. In addition to the Fortune 500 names (e.g., Express Scripts Holdings, Emerson Electric and Monsanto), the city is packed with other dynamic companies.
You need only look at the 57 Missouri names on Inc.’s Top 5000 list to realize that something is going on. From construction and engineering to healthcare and innovative technologies, businesses in the show-me state seem intent on showing the rest of the nation what’s possible.
Missouri Schools for Marketing
There are 32 accredited marketing schools in Missouri, primarily in the St. Louis and Springfield metropolitan areas. You may wish to consider a marketing degree from:
1. Washington University in St. Louis (http://www.olin.wustl.edu/academicprograms/Pages/default.aspx)
Ranked #22 among “Best Business Schools” by U.S. News & World Report in 2013, the Olin Business School can provide you with a Bachelor of Science in Business Administration with a major in marketing, an MBA with a concentration in marketing, or a doctorate.
The school has built several research centers on campus, including the Institute for Innovation and Growth and the Boeing Center for Technology, Information and Manufacturing.
2. University of Missouri (http://business.missouri.edu/programs-and-admissions/undergraduate/degree-programs/marketing)
The university’s Robert J. Trulaske, Sr. College of Business made it to #54 on the U.S. News & World Report list. Marketing students can opt for a Bachelor of Science in Business Administration with a major in marketing, an MBA, or a doctorate with a concentration in marketing.
The school offers study-abroad opportunities lasting either a month or a full semester, and the Department of Marketing hosts a regular “Distinguished Speaker Series.
Professional Marketing Organizations in Missouri
You’re likely to trip over a marketing organization in most corners of Missouri, although you’ll trip most often in St. Louis and Kansas City. All of these clubs and chapters support their members with networking and education opportunities:
- AAF Joplin (http://www.aafjoplin.org/): Joplin Chapter of the American Advertising Federation
- AAF Kansas City (http://aafkc.com/): Kansas City Chapter of the American Advertising Federation
- AAF Ozarks (http://aafozarks.org/): 9th District Chapter of the American Advertising Federation, encompassing Missouri, Iowa, Nebraska and Kansas
- Ad Club Saint Louis (http://www.adclubstlouis.org/): St. Louis Chapter of the American Advertising Federation
- AMA STL (http://www.ama-stl.org/): St. Louis Chapter of the American Marketing Association
- AMA KC (https://www.ama-kc.org/): Kansas City Chapter of the American Marketing Association
- KCDMA (http://www.kcdma.org/): Kansas City Direct Marketing Association
- Tri-State AMP (http://tristateamp.com/): Affiliate of the American Advertising Federation (AAF) and 9th District AAF serving Missouri, Kansas and Illinois
- SMPS St. Louis (http://www.smps-stl.org/): Society for Marketing Professional Services in St. Louis
- SMPS KC (http://www.smpskc.org/): Society for Marketing Professional Services in Kansas City
Business Degree Programs in Missouri
Missouri’s business school graduates that hold bachelor’s and specialized MBAs in international business, finance, marketing, HR management and accounting are well paid, often earning incomes in the six-figure range (U.S. Bureau for Labor Statistics, www.bls.gov):
- Chief executives, $143,910
- Purchasing managers, $124,850
- Marketing managers, $122,080
- Financial managers, $121,360
- Sales managers, $111,820
- Advertising and promotions managers, $99,320
Many of Missouri’s top corporate employers are among the most profitable businesses in the U.S. In fact, the state is home to ten Fortune 500 companies and 26 Fortune 1,000 companies. The success of these companies is contingent upon the knowledge of skilled business professionals ranging from accountants to marketing specialists. Just some of the largest companies in the state include:
- Express Scripts Holding in St. Louis, 29,500 employees, $100.9 billion in annual revenue
- Emerson Electric in St. Louis, 115,100 employees, $24.5 billion in annual revenue
- Centene in St. Louis, 13,400 employees, $16.6 billion in annual revenue
- Monsanto in St. Louis, 24,700 employees, $15.6 billion in annual revenue
- Reinsurance Group of America in Chesterfield, 2,070 employees $10.9 billion in annual revenue
- O’Reilly Automotive Group in Springfield, 50,853 employees, $7.2 billion in annual revenue
- Peabody Energy in St. Louis, 8,300 employees, $6.8 billion in annual revenue
According to the Federal Small Business Administration (SBA), 110,838 Missouri-based small businesses employ some 1,109,463 Missouri workers, including those in high paying managerial positions in marketing, human resources, accounting and more.
The following industries make up the majority of Mississippi’s small business employers (small business firm employers are defined as having between 1-499 employees):
- Health care and social assistance, 14,307 small employer firms
- Other services (except public administration), 14,222 small employer firms
- Construction, 12,876 small employer firms
- Retail trade, 12,439 small employer firms
- Professional, scientific, and technical services, 11,905 small employer firms
- Accommodation and food services, 8,690 small employer firms
The John Cook School of Business at St. Louis University offers three Master of Business Administration (MBA) options. The One-Year MBA is a program for candidates who have a background in business, either through a bachelor’s degree or through several years of work experience. The program combines classroom lectures, business cases and on-the-ground experiences, including a two-week overseas study trip. The Evening MBA allows you to follow the same curriculum on a less intense schedule and take up to five years to complete the program. Both degrees offer the same areas of emphasis: accounting, economics, entrepreneurship, finance, health industries, international business, information technology management, general management, marketing, non-profit organizations, project management, supply chain management and real estate. The school also offers several dual degree programs that pair an MBA with an additional master’s degree or a doctorate.
The Olin Business School at Washington University in St. Louis offers three ways to earn an MBA. The full-time program is a traditional, on-campus, two-year course of study built around what the school refers to as “research-driven thinking, applied.” This involves approaching business problems with an analytical mindset. The program combines functional and critical thinking and team-based approaches to solve real world problems. The Professional MBA follows the same curriculum that’s offered in the traditional program, but at a more measured pace so that you can balance work with your studies. Students in this program attend evening classes as part of a cohort for the first four semesters of the program before moving on to elective courses. The Executive MBA is an 18- to 20-month program for experienced managers; it’s offered via weekend classes in St. Louis, Kansas City, Denver and Shanghai, China, and requires an international study experience. Effective leadership and problem solving are core principles of the curriculum.
The Crosby MBA offered at the Robert J. Trulaske College of Business at the University of Missouri ranks among the top 15 percent of MBA programs in the nation. The program starts with comprehensive study of quantitative analysis, finance, management and marketing, as well as courses that facilitate professional development and experiential learning. You can specialize in finance, management, marketing or marketing analytics. The Executive MBA is a 21-month program for established managers, allowing you to earn the same highly-regarded degree as students in the traditional MBA program without interrupting your career. The degree is offered 75 percent online, combining distance learning with several on-campus sessions. The school also offers dual degree programs, combining an MBA with a Juris Doctor or a Master of Arts in health care administration or industrial engineering.
Preparing for leadership in a global economy is the cornerstone philosophy of Northwest’s MBA program. The curriculum is hands-on, integrating team learning, in-depth analysis and participatory discussions with classmates, faculty and business leaders. It’s also streamlined so that you can earn the degree in 12 months if you have an undergraduate business degree, or in 24 months if you don’t have a business background. In addition to a general MBA, you can earn an MBA with an emphasis in agricultural economics or information technology management. The school has also partnered with Missouri Southern State University to offer a fully online MBA. This format allows you to pursue your degree at your own pace, taking as many as four courses in the fall and spring and up to three in the summer.
The MBA program at Maryville University’s John E. Simon School of Business is designed for executives and entrepreneurs. Classes are offered in the evenings and on Saturdays so that you can pursue the degree while maintaining a full-time job. Your coursework will prepare you to lead in a constantly-evolving business environment a range of fields, including accounting, finance, health care, management, marketing, small business and law. The school is dedicated to helping you develop your career. In addition, the Maryville Business Organization provides networking events and programs that that can help you make professional contacts and find rewarding internships and research projects, as well as full-time employment upon graduation.