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Marketing Manager, Marketing Specialist, Marketing Coordinator and Marketing Analyst Salaries

According to The Creative Group’s (TCG) 2015 Salary Guide, starting salaries for marketing and advertising professional are projected to increase an average of 3.5 percent between 2014 and 2015, thanks to a number of positive trends in the industry:

  • Talent is in demand, with many hiring managers reporting that demand for top creative talent is outstripping supply
  • Marketing professionals with expertise in digital marketing are in demand
  • Marketing budgets are increasing, thanks to an increase in optimism regarding the overall business landscape

TCG also reported that in addition to increases in salaries, many employers are now offering VIP perks to their marketing professionals, such as bonuses and telecommuting options. Further, agencies and in-house marketing departments are now more often searching for marketing freelancers with specialized skills to help manage workloads and introduce fresh ideas.

Salaries by State for Market Research Analysts and Marketing Specialists

The US Department of Labor’s Bureau of Labor Statistics provides a full analysis of salaries for market research analysts and marketing specialists throughout the country based on a state-by-state salary survey published in May 2014:

State Mean Salary Median Salary 90th Percentile Salary
Alabama 60180 54170 98340
Alaska 65730 62260 109250
Arizona 58300 52180 98350
Arkansas 61890 59200 101530
California 79110 70030 138060
Colorado 77970 66980 131940
Connecticut 68660 64520 105850
Delaware 77620 72050 119950
District of Columbia 74810 68400 119100
Florida 57560 53630 93160
Georgia 63270 57100 106340
Guam 38750 36330 61090
Hawaii 56510 52280 82790
Idaho 58140 48980 96420
Illinois 64740 57660 107830
Indiana 54330 48320 87400
Iowa 56120 51510 90060
Kansas 60030 55890 95830
Kentucky 53440 48090 86510
Louisiana 51120 45810 82850
Maine 66380 64710 100560
Maryland 66820 59720 113470
Massachusetts 72980 66070 123570
Michigan 62610 55890 104310
Minnesota 67160 63200 104500
Mississippi 52790 45190 89210
Missouri 63720 57770 105840
Montana 60030 50330 102700
Nebraska 60430 56290 97270
Nevada 55980 52200 97170
New Hampshire 67060 60420 108310
New Jersey 74370 69620 121190
New Mexico 51220 46270 83400
New York 73870 69220 119570
North Carolina 69340 62510 114460
North Dakota 51160 47970 75490
Ohio 63270 57790 100320
Oklahoma 57620 49860 96610
Oregon 64330 56860 102870
Pennsylvania 66610 59460 111920
Puerto Rico 35350 28480 65390
Rhode Island 63970 57030 104530
South Carolina 56330 49980 94410
South Dakota 57420 48090 75530
Tennessee 54830 49740 91820
Texas 72840 65080 123160
Utah 58710 54040 96560
Vermont 56370 49620 90130
Virginia 70490 63370 122150
Washington 78580 69270 137450
West Virginia 47110 42940 76620
Wisconsin 56410 50830 89140
Wyoming 55850 54580 79580

Salary Trends for Marketing Directors

From marketing specialists and coordinators to marketing analysts and directors, marketing salaries are on the rise, according to the TCG.

Not surprisingly, the top earners in advertising and marketing agencies were president, vice president, and directors. For example, marketing agency presidents earned salaries within the range of $140,000 and $214,750 in 2015, followed closely by vice presidents, who earned within the range of $128,000 and $190,500.

Agency directors also received impressive salaries in 2015:

  • Creative director: $108,500-$170,000
  • Media director: $85,750-$122,250
  • Business development director: $96,500-$161,250
  • Account director: $94,000-$126,250
  • Creative director: $108,500-$170,000
  • Account director: $94,000-$126,250
  • Account supervisor: $77,250-$102,000

Salary Trends for Marketing Managers and Coordinators

The TCG also broke down marketing salaries according to experience. While entry-level account coordinators earned an average salary of as little as $37,500 in 2015, those with more than 5 years of experience, at the high end of the salary range, earned nearly three times as much, at $90,750.

  • Account manager (5+ years of experience): $64,750-$90,750
  • Account executive (3+ years of experience): $52,250-$72,500
  • Account coordinator (1 to 3 years of experience): $37,500-$53,500

Salary differences according to experience were also evident in a number of other marketing positions:

  • Marketing-communications manager (5+ years of experience): $74,250-$104,500
  • Marketing-communications manager (3 to 5 years of experience): $60,000-$82,000
  • Marketing-communications coordinator (1 to 3 years of experience): $41,750-$59,250
  • Media buyer (3+ years of experience): $55,000-$81,250
  • Media buyer (1 to 3 years of experience): $43,750-$59,000
  • Brand/product manager (5+ years of experience): $84,500-$112,500
  • Brand/product manager (1 to 5 years of experience): $63,000-$90,000
  • Market researcher (3+ years of experience): $66,750-$86,750
  • Market researcher (1 to 3 years of experience): $46,500-$62,250

Salary Trends for Digital Marketing Specialists

Marketing professionals with digital expertise also saw an increase in their average salaries between 2014 and 2015, which comes as no surprise given the continual expansion of the digital marketplace:

  • User experience analyst: $74,750-$102,500
  • Digital marketing strategist: $90,000-$135,250
  • Interactive marketing manager: $86,500-$127,000
  • E-commerce marketing manager: $84,250-$116,250
  • Email marketing manager: $68,000-$93,500
  • Mobile marketing manager: $85,250-$118,000
  • Digital Project Manager: $73,500-$112,500

Like traditional marketing professionals, marketing professionals with digital expertise earn significantly more as they gain experience:

  • Marketing Analytics Specialist (3+ years of experience): $72,750-$96,000
  • Marketing Analytics Specialist (1 to 3 years of experience): $57,000-$74,500
  • Web Analytics Specialist (3+ years of experience): $80,000-$106,250
  • Web Analytics Specialist (1 to 3 years of experience): $72,500-$99,750
  • SEO/SEM Specialist (3+ years of experience): $72,500-$97,750
  • SEO/SEM Specialist (1 to 3 years of experience): $52,000-$68,250
  • Social Media Manager: $67,000-$93,000
  • Social Media Specialist: $53,500-$75,500

Top Salaries for Marketing Managers

The Bureau of Labor Statistics (BLS) studied the salary potential for marketing managers in May 2014 and reported that these marketing professionals earned the highest, average salaries in the following states:

  • New York: $177,090
  • New Jersey: $159,320
  • California: $158,240
  • Pennsylvania: $155,810
  • District of Columbia: $152,

The top–paying metropolitan areas for marketing managers, as of May 2014, were:

  • San Jose-Sunnyvale-Santa Clara, CA: $187,890
  • New York-White Plains-Wayne, NY-NJ: $179,760
  • San Francisco-San Mateo-Redwood City, CA: $179,720
  • Philadelphia, PA: $168,400
  • Edison-New Brunswick, NJ: $168,350
  • Oakland-Fremont-Hayward, CA: $166,910

The US Department of Labor’s Bureau of Labor Statistics provides a full analysis of salaries for marketing managers throughout the country based on a state-by-state salary survey published in May 2014:

State Employment Mean Salary 90th Percentile Salary
Alabama 610 127460 187199*
Alaska 120 87580 135540
Arizona 2970 116880 187199*
Arkansas 1090 122780 187199*
California 32520 158240 187199*
Colorado 2540 141200 187199*
Connecticut 5380 140320 187199*
Delaware 810 146830 187199*
District of Columbia 1430 152840 187199*
Florida 6140 117000 187199*
Georgia 5230 133830 187199*
Guam 80 55180 92570
Hawaii 490 92620 150120
Idaho 690 98650 158720
Illinois 10670 122230 187199*
Indiana 3130 105700 173410
Iowa 1510 108610 173310
Kansas 1330 127160 187199*
Kentucky 1390 102720 172620
Louisiana 950 93440 152960
Maine 620 93680 146400
Maryland 3100 132290 187199*
Massachusetts 9470 137920 187199*
Michigan 3600 120640 187199*
Minnesota 7530 128240 187199*
Mississippi 600 91840 153460
Missouri 2490 122080 187199*
Montana 120 98900 152770
Nebraska 920 102590 170930
Nevada 1630 109740 184340
New Hampshire 1110 131530 187199*
New Jersey 10730 159320 187199*
New Mexico 300 90600 146730
New York 12390 177090 187199*
North Carolina 5580 134570 187199*
North Dakota 290 106690 178780
Ohio 5440 121960 187199*
Oklahoma 1470 92320 169340
Oregon 3970 103000 168290
Pennsylvania 5430 155810 187199*
Puerto Rico 720 79340 138080
Rhode Island 440 129190 187199*
South Carolina 1150 107440 169370
South Dakota 70 107130 156300
Tennessee 3130 97610 165580
Texas 9560 140680 187199*
Utah 1500 122750 187199*
Vermont 430 112030 177620
Virginia 3910 149600 187199*
Washington 4810 136770 187199*
West Virginia 240 95540 166710
Wisconsin 3480 110950 173150
Wyoming 30 100630 154810

* Values are at or above $90 per hour or $187199 per year. The US Department of Labor’s Bureau of Labor Statistics does not report salaries higher than these values.